JF Ptak Science Books  Post 1651

I don’t often see covers of pamphlets featuring hundreds–or thousands–of people as a part of the design.  In my continuing role as finder and re-finder of things found I have re-surfaced four of these designs, and I feel I should post them before they’re captured in the un-finding process.  Again. Back to the design:  these are very striking, persuasive images, unavoidable in many ways, completely intriguing, beguiling.  People just have to look at these things.  Look:  I made a little experiment today placing ten  very interestingly-designed pamphlets on display, all with compelling and distinct merits, and including one with a big spread of humanity on the cover (the “Life” pamphlet. The very unscientific results is that people were generally first drawn to the complex people image, and stayed longer looking at it–by far–than any other image.  Perhaps its the same sort of reaction going on when you watch people walking in front of a mirror or reflective surface, with the vast majority of folks checking themselves out in it.  Maybe its just people looking for something familiar.  Maybe the faces are simply, strictly more interesting than just points o the page.  I’m not sure. 

The first image is a one penny Labour Party publication coming from the National Executive Committee of the Labour Party, published in London in 1937; second is Life, the story of the fraternity lamda chi alpha, published around 1935; third, a program for the Liberal Party, published in London in c. 1938; lastly, fourth, a program for some course of semi-statistical study with the John Hancock life insurance company.  These beautiful designs were much more interesting than the very casual contents they covered, at least to me.