JF Ptak Science Books LLC  Post 654  Blog Bookstore

Soon her eye fell on a little glass box that was lying under the
table: she opened it, and found in it a very small cake, on which
the words ‘EAT ME’ were beautifully marked in currants.
‘

Well, I’ll eat it,’ said Alice...

Lewis Carroll, Alice’s Adventures in Wonderland

In the annals of advertisements whose aim it was to beseech its readers to consume its subject, Profitable Pork Production (published by the Quaker Oats Company in 1938) is perhaps the most successful in making its eatable the happiest and most contented of all the lot of Things to Be Eaten.  Elevating need past the knowing eyes of the poor porker, making him/her both the object of being eaten while satisfied with that option is the ultimate and (in this case) attained goal of the pamphlet. 

I’ve seen very few other pamphlets like this whose subject says “Eat Me!” with greater disregard for their own life.

What this pamphlet was really doing was selling (“delectable”) food pellets to farmers to feed to their pork to get them to market plumper than other non-Quaker Oaks pellet eaters.