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Powerful Design–Smithereens, 1943

JF Ptak Science Books   Quick Post

The Texaco Company was not kidding around when they expressed appreciation for their customers who still bought their product when available after rationing restrictions–they addressed their customers and showed them the result of channeling their rationed petroleum into the production of TNT. The graphic is the result of Texaco applying themselves to the war effort, and they did not want their current and future customers to forget it.  

Design--Smithereens024[Source: LIFE magazine, November 15 , 1943.]

 Additionally, in a similar vein and from later in the year in LIFE,  comes this from Shell Oil:

Design--smithereens 2027I’m perfectly okay with the “fly…high and spy” part.

Design--smithereens 2026

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