JF Ptak Science Books Quick Post
Yes, this was undoubtedly a posed shot to some degree, but these U.S. soldiers were still very serious about getting their mail. This is a new photo service image made by a pool of photographers whose work was passed by a censor before being distributed1. The photo was made in the closing weeks of the War in 1918. On the back of the photo is stamped: "What a letter from home means in France/Group of American Red Cross chauffeurs in Paris at mail distribution at their garage", and "Bureau Publicity Lake Div. American Red Cross, for release October 2".

1. Photographs were made by pools of photographers working for several different photographic news agencies. The content of the images were generally secured and approved by the Committee for Public Information (CPI), which came into existence by executive order under President Woodrow Wilson on April 13, 1917, and which was charged with the task of wining the hearts and minds of the people of the U.S., to gain public support for the war and for American participation.
The way that many newspapers obtained the war images that they published in their papers was via a semi-centralized pool of war images. The newspaper would request, say, a photo of German prisoners, and would contact one of these photographic agencies—for example, say, the Central News Photo Service of 26-28 Beaver Street, NYC—and purchase the rights for republication, and then print it in the newspaper along with the story. In almost every case the photo would be accompanied by a caption mimeographed onto an attached piece of cheap paper, or have the information stamped on the reverse.
Photography was just one aspect of the information distribution and control by CPI--there were also thousands of Newspaper articles, public speakers (the famous "Four Minute Men" who would give some 7 million pepper talks at the beginnings of movies and public events), radio broadcasts, films, posters, demonstrations and anti-demonstrations, and other public displays.
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