JF Ptak Science Books Quick Post
This is a rare entry in this blog's "Crazy Eyes" series, and appeared in the Illustrirte Zeitung 17 March 1904. In the original the ad measures only 1x3", but it does have a strong impact, just because of those eyes. Otherwise I would guess that most people would pass up the opportunity to "Teach yourself piano in a few days" via a method contained in a 25-mark book "that the world has never before known". I've got to say, it is a pretty effective little ad.
See this link for another bit on crazy eyes, including a crazy-eyed Mercedes driver, Barney Google, and Superman: http://longstreet.typepad.com/thesciencebookstore/2014/05/crazy-eyes-in-advertising.html
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