Geology of Food Lust, 1948

JF Ptak Science Books  Quick Post

I wrote earlier in this blog about the geology of meat and want, the last in "States of Perfection: Refrigerated Food & the Archaeology of Meat, 1954" (here).  ("Like Greek statues, orders of architecture, the golden ratio and Vitruvian man, these ads from LIFE Magazine in 1954 measure a sort of highest-attainable-state, though directed at middle class America....") This is a continuation on that theme, a little, as I found this interesting piece of a refrigerator ad in LIFE magazine for 26 July 1948.  Art Linkletter interviews two women and a refrigerator here, introducing the new G.E. Electric Space Maker, which must've used a new motor to make more space available inside the new unit, as it wasn't much bigger on the outside than the old one.  But seeing the food displayed on the ground in front of the refrigerators shows us what people wanted to have in their house, to eat--and what more of it they could want.  Side-by-side:  normal want, and advanced want.